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Vanilla Ice a/k/a Rob Van Winkle spent several days here at Power Station Studios recording vocals and was excited to give everyone a chance to try his new energy drink by Joyburst! A cool photo taken ends up on Rolling Stone…

(see Vanilla Ice Joyburst Official Music Video Below…)

Power Station engineer, Brennan Fulton in studio A working on the Vanilla Ice Sessions

Rob Van Winkle, professionally known as “Vanilla Ice” is undisputedly one of the largest names in music with numerous albums of multiple music genres. Most recognizable with the 1990 release of his multi-platinum album, “To The Extreme.”

Rob booked Power Station Studios to work on some upcoming music projects. From the moment Rob walks in the door, the energy in the room rises to “epic” levels. His persona is fun, upbeat, and full of energy. Without a doubt, he is one of the coolest and nicest celebrity artists we’ve had grace the studio doors. Always full of positive energy.

As part of his exciting energy, he comes with a handful of these cool-looking energy drinks bearing his name, “Vanilla Ice”. A new flavor from Joyburst.

Joyburst “Vanilla Ice” is available now at Costco and Walmart

Rob partnered with the natural energy drink brand, “Joyburst” to launch the signature flavor, “Vanilla Ice”. Designed by the legend himself, the drink has the aroma and taste of vanilla combined with the refreshing taste of chilled ice.

His excitement made all of us excited to have a taste and he warmingly obliged. All of us in the studio business is no stranger to energy drinks. As a matter of fact, we often times thrive on them to endure the long hours and need to always be on point!
The problem is that with many of these types of drinks, there are loads of calories, tons of sugar, and carbs, and sometimes include “suspect” ingredients to promote energy that usually comes to haunt us with the inevitable “crash.”

Joyburst is what they call themselves, “The Good-For-You Energy Drink” we’ve all been waiting for. This rings true as you start to read the label. “No Sugar”, “No Calories”, “Natural Caffeine”, and “Low Carbs”.

But does it taste good? YES! We were all excited to try the new drink we couldn’t wait to indulge. The smooth vanilla taste was awesome! You could feel an inspiring drive of energy and best of all, NO CRASH afterward!!!

Vanilla Ice by Joyburst on the Rupert Neve 9098i

During the session, I got to “chit-chat” about how he became involved with this project and how he was so “hands-on” with the final product. Understanding how Rob was in “his element”, being here in the recording studio, I suggested we take some photos with him and his new Vanilla Ice Joyburst while here in the studio. We were just having fun with this. I texted him the photos and thought nothing of it.

Vanilla Ice with his new Vanilla Ice by Joyburst in Power Station’s Studio A.

The release of his drink was this June 24th and when we did a quick online search to see how it was going.
We were excited and honored to see that Rob and Joyburst used our fun photo of him holding his new “Vanilla Ice Joyburst” right in our Studio A in front of the console.

This photo in our studio has been shot all over the internet. So far we’ve seen it on RollingStone.com, Yahoo! Entertainment, and more. So a big THANK YOU to Rob for using the pic!!!

While we can’t give the details of Rob’s recording production here at Power Station, we are happy to share this news! As a part of the launch of this new product, they have released an official new music video for this exciting product launch.

Vanilla Ice and Brad Woodgate – NEW OFFICIAL MUSIC VIDEO

Vanilla Ice and Joyburst CEO, Brad Woodgate “Joyburst” (UMG, on behalf of Anthem Records)

We wish Rob, Brad, and everyone at Joyburst all the luck with the Vanilla Ice drink and allowing us to have the “sneak-peek” samples! We will certainly be stocking the studio refrigerator with plenty!

On a personal note, we usually reserve these blogs to showcase our local artists in the Power Station community. However, it was how awesome Rob treated everyone in his session and how cool he was to everyone working on his project.

He not only shared his new product with the staff but before he left the studio, he made it a point to stop and thank every single person in that studio for helping on his recording project. I notice these things and this kindness isn’t always the case. I could tell by how effortless this simple act of kindness was that this was a part of who Rob Van Winkle is. A people person. This is why we wanted to show the same excitement and enthusiasm for this new product. But also, because we really fuc*ing like Joyburst!!!!

(Comments Below 👇🏽)

Where to find Joyburst:

Joyburst.com
Walmart.com
Costco.com

More on Vanilla Ice:

Vanillaice.com
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